Exploring the Interplay between Young Consumers and the Mobile Location-based Advertising

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Exploring the Interplay between Young Consumers and the Mobile Location-based Advertising

In the past few years, as the dramatic development of the functions and capabilities of mobile phones and the diversification of advertising, a relatively new form of advertising – mobile location-based advertising (mobile LBA), which employs the latest geographical location-based technology, is inc...

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Bibliographic Details
Main Author:	Zhu, Xun
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/54304/

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