Exploring the Interplay between Young Consumers and the Mobile Location-based Advertising
In the past few years, as the dramatic development of the functions and capabilities of mobile phones and the diversification of advertising, a relatively new form of advertising – mobile location-based advertising (mobile LBA), which employs the latest geographical location-based technology, is inc...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/54304/ |