Segmentation based on habit with respect to customer responses to sale promotions

QR Code

Segmentation based on habit with respect to customer responses to sale promotions

Market segmentation is a core concept in modern marketing since consumers behaviours and preferences have become more and more diverse. The practice of segmentation assists companies in better discriminating and more efficiently allocating of resources to the most valuable groups of customers. T...

Full description

Bibliographic Details
Main Author:	Tran Nguyen, Bang Trang
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/54295/

Similar Items

Reading partner in promoting reading habits
by: Norazizan, Muhammad Hafidzudeen, et al.
Published: (2017)

The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun
by: Muhammad @ Harun, Musa
Published: (2009)

Evaluating the effectiveness of sales promotions in influencing perceived customer-purchasing behaviour in the hotel sector
by: Manesis, Kyriakos
Published: (2006)

Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee
by: Jee, Teck-Weng
Published: (2018)

The System-led Sales Promotion Model
by: Zhou, Yue
Published: (2014)

Strategic Sales – Customer Portfolio Management
by: Murphy, John
Published: (2010)

Customer equity drivers and future sales
by: Vogel, Verena, et al.
Published: (2008)

Sales and customer relationship management system
by: Wee, Jeng Kai
Published: (2024)

Sales promotion strategies and youth drinking in Australia
by: Pettigrew, Simone, et al.
Published: (2015)

Customer segmentation on clustering algorithms
by: Toh, Wei Xuan
Published: (2023)

Developing an e-commerce website for enhancing customer sales
by: Lee, Yik Fei
Published: (2020)

IDC theory: habit and the habit loop
by: Chen, Wenli, et al.
Published: (2020)

Hikmah pedagogy: promoting open-mindedness, tolerance and respect for others' religious views in classrooms
by: Hussien, Suhailah, et al.
Published: (2017)

Point-of-sale alcohol promotions in the Perth and Sydney metropolitan areas
by: Jones, S., et al.
Published: (2012)

Teachable moments in the promotion of healthy eating habits, during pregnancy and early childhood
by: Pearce, Jo
Published: (2022)

Role of social network services (SNS) sales promotions in generating brand loyalty for chain steakhouses
by: Han, Heesup, et al.
Published: (2019)

Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction
by: Liu, M., et al.
Published: (2016)

The effectiveness of promotional mix to create customer awareness towards the existing of business sales TM Melaka in 2007 / Mohd Syamsul Mohd Sutan
by: Mohd Sutan, Mohd Syamsul
Published: (2008)

Effect of promotional tools towards sales at Tenaga Nasional Berhad (TNB) Port Dickson among the domestic customer / Muhammad Asyraff Sulaiman
by: Sulaiman, Muhammad Asyraff
Published: (2015)

Social work and a Community-based Rehabilitation Program for People with Disabilities in Vietnam
by: Nguyen, Trang Le
Published: (2017)

Consumer perceptions towards sales promotion tools applied by hypermarket in Kuching
by: Chai,, Fang Fang.
Published: (2009)

Simulation of sales promotions towards buying behavior among university students
by: Osman, Syuhaily, et al.
Published: (2011)

Respect and care for the community
by: New Straits Times,
Published: (2013)

A study on promotional tools that applied by TM SME Perak in achieving sales and win back VOIP customer / Siti Najwa Sharir Zaaba
by: Sharir Zaaba, Siti Najwa
Published: (2009)

Responses of Sheep to Haemonchus.Contortus Infection With Respect To Nutritional Enhancement and Innate Resistance
by: Ben-Gehshir, Mohamed Ali
Published: (2000)

Hybrid energy management with respect to a hydrogen energy system and demand response
by: Maghami, Mohammad Reza, et al.
Published: (2020)

A study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of Hotel Pontian / Amirah Mohsin
by: Mohsin, Amirah
Published: (2011)

The effectiveness of San Francisco Coffee’s sales promotion towards the patrons / Noryusnita Ramli
by: Ramli, Noryusnita
Published: (2014)

Product awareness and sales promotion strategies among telecommunication industry consumers in Nigeria
by: Ismaila, Sikiru Monday
Published: (2023)

Predicting online product sales via online reviews, sentiments, and promotion strategies
by: Chong, Alain Yee Loong, et al.
Published: (2016)

Enhancing customer retention: the role of customer satisfaction and delight in the authorized automotive after-sales service sector
by: Leong, Choi-Meng, et al.
Published: (2024)

Announcement Return of The Acquirer and Payment Methods
by: Tran, Huong Trang
Published: (2012)

The relationship of bitumen content, aggregate surface area, and extraction time using asphalt ignition furnace
by: Trang Nhat, Tran
Published: (2008)

Privacy-respecting digital investigation
by: Dehghantanha, Ali, et al.
Published: (2014)

Symbols that unite command respect
by: Abd Razak, Dzulkifli
Published: (2007)

Respect for elders starts at home
by: Liong, Adeline
Published: (2022)

Numerical study on bending response of precast segmental concrete beams externally prestressed with FRP tendons
by: Tran, D.T., et al.
Published: (2021)

Bank competition and risk taking: Empirical Evidence from Vietnamese Banking Industry
by: Nguyen, Trang
Published: (2014)

Utilizing laser cutting method in men’s custom-made casual wear / Mohd Ariff Habit
by: Habit, Mohd Ariff
Published: (2015)

Modelling A Customer And After Sales Services And Implementing This Model In Irarian Company
by: Ghandchi, Marjan Saradar
Published: (2009)