The red, the black, and the plastic: paying down credit card debt for hotels not sofas

The red, the black, and the plastic: paying down credit card debt for hotels not sofas

Using transaction data from a sample of 1.8 million credit card accounts, we provide the first field test of a major prediction of Prelec and Loewenstein’s (1998) theory of mental accounting: that consumers will pay off expenditure on transient forms of consumption more quickly than expenditure on...

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Bibliographic Details
Main Authors: Quispe-Torreblanca, Edika, Stewart, Neil, Gathergood, John, Loewenstein, George
Format: Article
Language:English
Published: Institute for Operations Research and the Management Sciences 2018
Online Access:https://eprints.nottingham.ac.uk/54167/

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