Understanding the impact of influencers on social media upon consumer purchasing decisions

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Understanding the impact of influencers on social media upon consumer purchasing decisions

The purpose of this dissertation is to understand the role that influencers play in relation to consumer purchasing decisions and consumer attitudes towards this. In order to understand this, influencers have been separated and identified as either traditional influencers; those who have amassed a f...

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Bibliographic Details
Main Author:	Amaragiri, Anneli
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/54047/

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