Social Media as an Effective Tool for Integrated Marketing Communications: Evidence from China

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Social Media as an Effective Tool for Integrated Marketing Communications: Evidence from China

Abstract The deep penetration of social media has brought a significant influence on people’s lives and marketing communications. Social media has been realised as an effective tool in marketing as it allows interactive and two-way communication between consumers and organisations. An increasing nu...

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Bibliographic Details
Main Author:	LIN, XINYI
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/54024/

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