Gender differences in the responses and attitudes of young adults towards sexual appeals in advertising

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Gender differences in the responses and attitudes of young adults towards sexual appeals in advertising

Sexual appeals are a specific marketing technique which are frequently used in advertising. They are effective in grabbing the consumer’s attention, however previous literature has demonstrated that the successful implementation of sexual appeals depends largely on the target audience and product re...

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Bibliographic Details
Main Author:	Thorne, Sophie
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/53994/

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