Mobile Location-Based Advertising and the General Data Protection Regulation (EU) 2016/279:
A post-GDPR experiment on factors influencing LBA acceptance.

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Mobile Location-Based Advertising and the General Data Protection Regulation (EU) 2016/279: A post-GDPR experiment on factors influencing LBA acceptance.

Mobile phones have never played a more integral role in the functioning of society. As a personal communications device, the mobile phone provides a lucrative platform for marketers to exploit and profit off of. Location-based advertising (LBA) is a fairly new phenomenon that is helping brands reali...

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Bibliographic Details
Main Author:	Walker, H.D.A
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2018
Online Access:	https://eprints.nottingham.ac.uk/53983/

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