Mobile Location-Based Advertising and the General Data Protection Regulation (EU) 2016/279: A post-GDPR experiment on factors influencing LBA acceptance.
Mobile phones have never played a more integral role in the functioning of society. As a personal communications device, the mobile phone provides a lucrative platform for marketers to exploit and profit off of. Location-based advertising (LBA) is a fairly new phenomenon that is helping brands reali...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2018
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| Online Access: | https://eprints.nottingham.ac.uk/53983/ |