Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy

This chapter considers the promises and problems of fandom and enthusiasm within capitalism, with particular reference to rise of crowdsourcing as a means of mobilising fan enthusiasm to fund new creative projects, with a particular focus on the music industry. Crowdfunding has emerged as an alterna...

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Main Authors: Leyshon, Andrew, Thrift, Nigel, Crewe, Louise, French, Shaun, Webb, Peter
Other Authors: Hracs, Brian J.
Format: Book Section
Language:English
Published: Taylor & Francis (Routledge) 2016
Subjects:
Online Access:https://eprints.nottingham.ac.uk/53757/
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author Leyshon, Andrew
Thrift, Nigel
Crewe, Louise
French, Shaun
Webb, Peter
author2 Hracs, Brian J.
author_facet Hracs, Brian J.
Leyshon, Andrew
Thrift, Nigel
Crewe, Louise
French, Shaun
Webb, Peter
author_sort Leyshon, Andrew
building Nottingham Research Data Repository
collection Online Access
description This chapter considers the promises and problems of fandom and enthusiasm within capitalism, with particular reference to rise of crowdsourcing as a means of mobilising fan enthusiasm to fund new creative projects, with a particular focus on the music industry. Crowdfunding has emerged as an alternative way of funding projects caused by the more cautious investments of record companies, and is the latest development here firms and companies have sought to harness the affect and emotions of fans. However, although crowdfunding may tap new sources of money, the process is not without its costs, both in terms of the demands placed on its users and of being able to navigate a system that requires reserves of social, cultural and financial capital.
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spelling nottingham-537572018-09-06T09:04:36Z https://eprints.nottingham.ac.uk/53757/ Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy Leyshon, Andrew Thrift, Nigel Crewe, Louise French, Shaun Webb, Peter This chapter considers the promises and problems of fandom and enthusiasm within capitalism, with particular reference to rise of crowdsourcing as a means of mobilising fan enthusiasm to fund new creative projects, with a particular focus on the music industry. Crowdfunding has emerged as an alternative way of funding projects caused by the more cautious investments of record companies, and is the latest development here firms and companies have sought to harness the affect and emotions of fans. However, although crowdfunding may tap new sources of money, the process is not without its costs, both in terms of the demands placed on its users and of being able to navigate a system that requires reserves of social, cultural and financial capital. Taylor & Francis (Routledge) Hracs, Brian J. Seman, Michael Virani, Tarek E. 2016-04-21 Book Section PeerReviewed application/pdf en https://eprints.nottingham.ac.uk/53757/1/Leyshon%20at%20al%20Leveraging%20affect_mobilizing%20enthusiasm%20and%20the%20coproduction%20of%20the%20musical%20economy_2015.pdf Leyshon, Andrew, Thrift, Nigel, Crewe, Louise, French, Shaun and Webb, Peter (2016) Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy. In: The production and consumption of music in the digital age. Taylor & Francis (Routledge), pp. 248-262. ISBN 978-1-138-85165-8 fans affect production consumption music industry crowdfunding Kickstarter crisis business models software coding performance copyright intellectual property rights audiences value money financial system streaming Spotify Apple P2P networks Marillion Amanda Palmer https://www.taylorfrancis.com/books/e/9781317529651/chapters/10.4324%2F9781315724003-30
spellingShingle fans
affect
production
consumption
music industry
crowdfunding
Kickstarter
crisis
business models
software
coding
performance
copyright
intellectual property rights
audiences
value
money
financial system
streaming
Spotify
Apple
P2P networks
Marillion
Amanda Palmer
Leyshon, Andrew
Thrift, Nigel
Crewe, Louise
French, Shaun
Webb, Peter
Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy
title Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy
title_full Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy
title_fullStr Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy
title_full_unstemmed Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy
title_short Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy
title_sort leveraging affect: mobilizing enthusiasm and the co-production of the musical economy
topic fans
affect
production
consumption
music industry
crowdfunding
Kickstarter
crisis
business models
software
coding
performance
copyright
intellectual property rights
audiences
value
money
financial system
streaming
Spotify
Apple
P2P networks
Marillion
Amanda Palmer
url https://eprints.nottingham.ac.uk/53757/
https://eprints.nottingham.ac.uk/53757/