Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy
This chapter considers the promises and problems of fandom and enthusiasm within capitalism, with particular reference to rise of crowdsourcing as a means of mobilising fan enthusiasm to fund new creative projects, with a particular focus on the music industry. Crowdfunding has emerged as an alterna...
| Main Authors: | , , , , |
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| Format: | Book Section |
| Language: | English |
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Taylor & Francis (Routledge)
2016
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| Online Access: | https://eprints.nottingham.ac.uk/53757/ |
| _version_ | 1848798985180938240 |
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| author | Leyshon, Andrew Thrift, Nigel Crewe, Louise French, Shaun Webb, Peter |
| author2 | Hracs, Brian J. |
| author_facet | Hracs, Brian J. Leyshon, Andrew Thrift, Nigel Crewe, Louise French, Shaun Webb, Peter |
| author_sort | Leyshon, Andrew |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This chapter considers the promises and problems of fandom and enthusiasm within capitalism, with particular reference to rise of crowdsourcing as a means of mobilising fan enthusiasm to fund new creative projects, with a particular focus on the music industry. Crowdfunding has emerged as an alternative way of funding projects caused by the more cautious investments of record companies, and is the latest development here firms and companies have sought to harness the affect and emotions of fans. However, although crowdfunding may tap new sources of money, the process is not without its costs, both in terms of the demands placed on its users and of being able to navigate a system that requires reserves of social, cultural and financial capital. |
| first_indexed | 2025-11-14T20:28:28Z |
| format | Book Section |
| id | nottingham-53757 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:28:28Z |
| publishDate | 2016 |
| publisher | Taylor & Francis (Routledge) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-537572018-09-06T09:04:36Z https://eprints.nottingham.ac.uk/53757/ Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy Leyshon, Andrew Thrift, Nigel Crewe, Louise French, Shaun Webb, Peter This chapter considers the promises and problems of fandom and enthusiasm within capitalism, with particular reference to rise of crowdsourcing as a means of mobilising fan enthusiasm to fund new creative projects, with a particular focus on the music industry. Crowdfunding has emerged as an alternative way of funding projects caused by the more cautious investments of record companies, and is the latest development here firms and companies have sought to harness the affect and emotions of fans. However, although crowdfunding may tap new sources of money, the process is not without its costs, both in terms of the demands placed on its users and of being able to navigate a system that requires reserves of social, cultural and financial capital. Taylor & Francis (Routledge) Hracs, Brian J. Seman, Michael Virani, Tarek E. 2016-04-21 Book Section PeerReviewed application/pdf en https://eprints.nottingham.ac.uk/53757/1/Leyshon%20at%20al%20Leveraging%20affect_mobilizing%20enthusiasm%20and%20the%20coproduction%20of%20the%20musical%20economy_2015.pdf Leyshon, Andrew, Thrift, Nigel, Crewe, Louise, French, Shaun and Webb, Peter (2016) Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy. In: The production and consumption of music in the digital age. Taylor & Francis (Routledge), pp. 248-262. ISBN 978-1-138-85165-8 fans affect production consumption music industry crowdfunding Kickstarter crisis business models software coding performance copyright intellectual property rights audiences value money financial system streaming Spotify Apple P2P networks Marillion Amanda Palmer https://www.taylorfrancis.com/books/e/9781317529651/chapters/10.4324%2F9781315724003-30 |
| spellingShingle | fans affect production consumption music industry crowdfunding Kickstarter crisis business models software coding performance copyright intellectual property rights audiences value money financial system streaming Spotify Apple P2P networks Marillion Amanda Palmer Leyshon, Andrew Thrift, Nigel Crewe, Louise French, Shaun Webb, Peter Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy |
| title | Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy |
| title_full | Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy |
| title_fullStr | Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy |
| title_full_unstemmed | Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy |
| title_short | Leveraging affect: mobilizing enthusiasm and the co-production of the musical economy |
| title_sort | leveraging affect: mobilizing enthusiasm and the co-production of the musical economy |
| topic | fans affect production consumption music industry crowdfunding Kickstarter crisis business models software coding performance copyright intellectual property rights audiences value money financial system streaming Spotify Apple P2P networks Marillion Amanda Palmer |
| url | https://eprints.nottingham.ac.uk/53757/ https://eprints.nottingham.ac.uk/53757/ |