To develop a B2B critical success factor framework in order to attain key supplier status. A study conducted from a customer’s perspective for suppliers working in emerging markets, in the context of Pakistan

To develop a B2B critical success factor framework in order to attain key supplier status. A study conducted from a customer’s perspective for suppliers working in emerging markets, in the context of Pakistan

With increasing global competition in the B2B industry, Pakistan as an emerging market has fared well below its export potential in the previous recent years. A lot of reasons, both internal and external have been highlighted for this struggle. Catering to internal reasons, majorly focusing on the i...

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Bibliographic Details
Main Author: Abdullah, Yasir
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2018
Online Access:https://eprints.nottingham.ac.uk/53751/

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