Unravelling the effects of relational mechanisms and network structure on user innovation within online community-based innovation contests

Drawing on structural and relational dimensions of social capital, this study examines the simultaneous effects of both the structure of a social network and peer-to-peer relations within such a network on user innovation behaviour in online community-based innovation contests (OCICs). Specifically,...

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Main Author: Galehbakhtiari, Sara
Format: Thesis (University of Nottingham only)
Language:English
Published: 2018
Subjects:
Online Access:https://eprints.nottingham.ac.uk/53469/
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author Galehbakhtiari, Sara
author_facet Galehbakhtiari, Sara
author_sort Galehbakhtiari, Sara
building Nottingham Research Data Repository
collection Online Access
description Drawing on structural and relational dimensions of social capital, this study examines the simultaneous effects of both the structure of a social network and peer-to-peer relations within such a network on user innovation behaviour in online community-based innovation contests (OCICs). Specifically, it explores the interplay between relational mechanisms that drive and explain peers’ interactions (namely learning and trust) and how diverse network configurations affect this relationship. Previous research has studied how either network structure or peer-to-peer relationships within social networks affect innovation. However, scholars know little about the way network structure and relational mechanisms interact in influencing users’ innovative behaviour. Furthermore, OCICs, as a context in which user innovation occurs, have received scant attention so far. To address its objectives, the research adopts a single-case approach. The selected case, MoFilm, is an online community for film makers who compete to produce short films for global brands. A three-phase mixed-methods data-collection approach is adopted, which involves two qualitative phases and social network analysis of user innovators within the community. The findings unravel critical relational mechanisms of competence-based and intention-based trust, affective learning and cognitive learning. They show how these mechanisms interplay to influence user innovation. Furthermore, the results unravel network configurations of core–periphery, triads and a sparse network of strong ties, which act as major structures underpinning users’ innovative behaviour. Finally, this study demonstrates how each of these structural configurations interacts with the unravelled relationships between trust and learning to impact on user innovation behaviour.
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format Thesis (University of Nottingham only)
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language English
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spelling nottingham-534692025-02-28T14:13:17Z https://eprints.nottingham.ac.uk/53469/ Unravelling the effects of relational mechanisms and network structure on user innovation within online community-based innovation contests Galehbakhtiari, Sara Drawing on structural and relational dimensions of social capital, this study examines the simultaneous effects of both the structure of a social network and peer-to-peer relations within such a network on user innovation behaviour in online community-based innovation contests (OCICs). Specifically, it explores the interplay between relational mechanisms that drive and explain peers’ interactions (namely learning and trust) and how diverse network configurations affect this relationship. Previous research has studied how either network structure or peer-to-peer relationships within social networks affect innovation. However, scholars know little about the way network structure and relational mechanisms interact in influencing users’ innovative behaviour. Furthermore, OCICs, as a context in which user innovation occurs, have received scant attention so far. To address its objectives, the research adopts a single-case approach. The selected case, MoFilm, is an online community for film makers who compete to produce short films for global brands. A three-phase mixed-methods data-collection approach is adopted, which involves two qualitative phases and social network analysis of user innovators within the community. The findings unravel critical relational mechanisms of competence-based and intention-based trust, affective learning and cognitive learning. They show how these mechanisms interplay to influence user innovation. Furthermore, the results unravel network configurations of core–periphery, triads and a sparse network of strong ties, which act as major structures underpinning users’ innovative behaviour. Finally, this study demonstrates how each of these structural configurations interacts with the unravelled relationships between trust and learning to impact on user innovation behaviour. 2018-12-14 Thesis (University of Nottingham only) NonPeerReviewed application/pdf en arr https://eprints.nottingham.ac.uk/53469/1/SARA%20GALEHBAKHTIARI%204240990-thesis%20corrections.pdf Galehbakhtiari, Sara (2018) Unravelling the effects of relational mechanisms and network structure on user innovation within online community-based innovation contests. PhD thesis, University of Nottingham. social networks user innovation behaviour online community -based innovation contests
spellingShingle social networks
user innovation behaviour
online community -based innovation contests
Galehbakhtiari, Sara
Unravelling the effects of relational mechanisms and network structure on user innovation within online community-based innovation contests
title Unravelling the effects of relational mechanisms and network structure on user innovation within online community-based innovation contests
title_full Unravelling the effects of relational mechanisms and network structure on user innovation within online community-based innovation contests
title_fullStr Unravelling the effects of relational mechanisms and network structure on user innovation within online community-based innovation contests
title_full_unstemmed Unravelling the effects of relational mechanisms and network structure on user innovation within online community-based innovation contests
title_short Unravelling the effects of relational mechanisms and network structure on user innovation within online community-based innovation contests
title_sort unravelling the effects of relational mechanisms and network structure on user innovation within online community-based innovation contests
topic social networks
user innovation behaviour
online community -based innovation contests
url https://eprints.nottingham.ac.uk/53469/