Maintaining responsible drinking: identity negotiations and emotions

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Maintaining responsible drinking: identity negotiations and emotions

This thesis explores the emotions and identity negotiations of former excessive drinkers in the UK when maintaining responsible drinking. Despite the success of social marketing initiatives in promoting the adoption of healthy behaviours, sustaining them has become a major challenge. Paradoxically,...

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Bibliographic Details
Main Author:	Gallage, H.P. Samanthika
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2018
Subjects:	responsible consumption alcohol emotions identity social marketing identity theories
Online Access:	https://eprints.nottingham.ac.uk/53124/

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