Complaining about rivals: indifference, cooperation and competition in the governance of advertising

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Complaining about rivals: indifference, cooperation and competition in the governance of advertising

What should rivals do when they see competitors breaking agreed rules within systems of self-regulation? This study investigates compliant behaviour among UK advertisers to answer this question empirically. It analyses five years of complaints (N=146,062) and adjudications (N=4,832) published by the...

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Bibliographic Details
Main Author:	Cluley, Robert
Format:	Article
Published:	Wiley 2018
Subjects:	Advertising; rivals; competitor; self-regulation
Online Access:	https://eprints.nottingham.ac.uk/52728/

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