What drives people to purchase virtual gifts in live streaming? The mediating role of flow

QR Code

What drives people to purchase virtual gifts in live streaming? The mediating role of flow

Live streaming, a new form of social media, is growing explosively due to its real-time interaction and new monetization model. Considering its popularity and unique features, it is important to gain a theoretical understanding of live streaming. Yet limited attention has been paid to it. This resea...

Full description

Bibliographic Details
Main Authors:	Li, Boying, Hou, Fangfang, Guan, Zhengzhi, Chong, Alain Yee-Loong
Format:	Conference or Workshop Item
Published:	2018
Subjects:	Live streaming; consumption intention; flow; social presence; curiosity
Online Access:	https://eprints.nottingham.ac.uk/52604/

Similar Items

Factors influencing people’s continuous watching intention and consumption intention in live streaming: evidence from China
by: Hou, Fangfang, et al.
Published: (2019)

Understanding viewer behaviors in live streaming: the investigations on social live streaming service in China
by: Guan, Zhengzhi
Published: (2020)

How does e-commerce live streaming in China affect consumers’ purchasing intentions?
by: Miao, Yihe
Published: (2024)

Investigating the impact of e-commerce live streaming on consumers'purchase intention in China
by: ZHANG, TAO
Published: (2022)

Elaboration likelihood model perspective on millenial live streaming buyers' impulsive buying tendency
by: Luo, Xi
Published: (2023)

Understanding Seafood Consumption and Healthy Living Practices Report 2010
by: McManus, Alexandra, et al.
Published: (2010)

Annihilators through fault injection analysis on selected stream ciphers
by: Omar @ Othman, Wan Zariman
Published: (2019)

Trust in virtual reality
by: Salanitri, Davide
Published: (2018)

Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability
by: Li, Boying, et al.
Published: (2017)

The Use of Information and Communication Technology-based Science Resources by New South Wales Stage 3 Primary School Teachers
by: Galvin, Anne Therese
Published: (2017)

Combined Wavelet-Neural Network Model for Intermittent Stream Flow Prediction
by: Badrzadeh, Honey, et al.
Published: (2012)

The continuity of monadic stream functions
by: Capretta, Venanzio, et al.
Published: (2017)

The continuity of monadic stream functions
by: Capretta, Venanzio, et al.
Published: (2017)

Your web presence and employment: some effects on career
by: Nycyk, Michael
Published: (2011)

Reefs of rubbish: the ecological implications of anthropogenic litter in streams
by: Wilson, Hazel
Published: (2021)

The Future of TV opportunities IPTV is facilitating for novel revenue streams
by: Insley, Matthew James
Published: (2007)

Stream corridor restoration study on JUNJUNG river, PENANG / Jamil Matarul
by: Matarul, Jamil
Published: (2006)

Audio Streaming System Using Real-Time Transport Protocol Based on Java Media Framework
by: Asaad Aref, Ibrahim
Published: (2004)

Value Stream Mapping and Flexible Manufacturing at Crown Holdings INC
by: Fraser, Dougal
Published: (2005)

Assessing levels of immersive tendency and presence experienced by mine workers in interactive training simulators developed for the coal mining industry
by: Stothard, Phillip, et al.
Published: (2008)

Potentiometric characterisation of a dual-stream electrochemical microfluidic device
by: Strutwolf, J., et al.
Published: (2009)

Counterfeits of luxury branded products: what are the predictors and purchase intentions
by: Phau, Ian
Published: (2010)

The productivity of polymorphic stream equations and the composition of circular traversals
by: Balestrieri, Florent
Published: (2015)

Streams, Grants and Pools: Stakeholding, Asset-Based Welfare and Convertibility
by: Fitzpatrick, Tony
Published: (2007)

Stream Quantiles via Maximal Entropy Histograms
by: Arandjelovic, O., et al.
Published: (2014)

Event composition and detection in data stream management systems
by: Mohania, M., et al.
Published: (2005)

Millennials’ adoption of omnichannel retailing
by: Chong, Alain Yee Loong
Published: (2018)

Optimization algorithms for multipath transfer over asymmetric paths using concurrent multipath transfer stream control transmission protocol
by: Abass, Abdulridha Hanash
Published: (2016)

Instructor Presence in Online Courses and Student Satisfaction
by: Ladyshewsky, Richard
Published: (2013)

Streamed video in an academic library: expectations, challenges and response
by: Wells, David, et al.
Published: (2011)

Status consumption and uniqueness : effects on brand judgement and purchase intention
by: Latter, Chelsey Renee
Published: (2012)

Conjunctive use methods in the management of surface water and ground water resources of a river basin - a review / G. Jagmohan Das and Ashfaque Jafari
by: G. Jagmohan, Das, et al.
Published: (2003)

Examining a Consumption Values Theory Approach of Young Tourists Toward Destination Choice Intentions
by: Phau, Ian, et al.
Published: (2014)

State of play: Live original music venues in Western Australia
by: Bennett, Dawn
Published: (2010)

Effective Anomaly detection in Sensor Network Data Streams
by: Pham, DucSon, et al.
Published: (2009)

Modeling and simulation of multi-stream heat exchanger using artificial neural network
by: Khan, M., et al.
Published: (2012)

Culture of a Planktonic Cyclopoid, Apocyclops Dengizicus (Lepeshkin, 1900) and Its Suitability as Live Feed for the Postlarvae of Giant Black Tiger Shrimp, Penaeus Monodon Fabricus (1798)
by: Farhadian, Omidvar
Published: (2006)

“They all have a different vibe”: a rhythmanalysis of climbing mobilities and the Red River Gorge as place
by: Rickly, J.M.
Published: (2017)

Functional reactive programming, refactored
by: Perez, Ivan, et al.
Published: (2016)

The individual supported living (ISL) manual: A planning and review instrument for individual supported living arrangements for adults with intellectual and developmental disabilities
by: Cocks, Errol, et al.
Published: (2013)