APA (7th ed.) Citation

Li, B., Hou, F., Guan, Z., & Chong, A. Y. (2018). What drives people to purchase virtual gifts in live streaming? The mediating role of flow.

Chicago Style (17th ed.) Citation

Li, Boying, Fangfang Hou, Zhengzhi Guan, and Alain Yee-Loong Chong. What Drives People to Purchase Virtual Gifts in Live Streaming? The Mediating Role of Flow. 2018.

MLA (9th ed.) Citation

Li, Boying, et al. What Drives People to Purchase Virtual Gifts in Live Streaming? The Mediating Role of Flow. 2018.