Explicating the challenges of providing novel media experiences driven by user personal data

The turn towards personal data to drive novel media experiences has resulted in a shift in the priorities and challenges associated with media creation and dissemination. This paper takes up the challenge of explicating this novel and dynamic scenario through an interview study of employees deliveri...

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Main Authors: Sailaja, Neelima, Crabtree, Andy, McAuley, Derek, Stenton, Phil
Format: Conference or Workshop Item
Published: 2018
Subjects:
Online Access:https://eprints.nottingham.ac.uk/52562/
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author Sailaja, Neelima
Crabtree, Andy
McAuley, Derek
Stenton, Phil
author_facet Sailaja, Neelima
Crabtree, Andy
McAuley, Derek
Stenton, Phil
author_sort Sailaja, Neelima
building Nottingham Research Data Repository
collection Online Access
description The turn towards personal data to drive novel media experiences has resulted in a shift in the priorities and challenges associated with media creation and dissemination. This paper takes up the challenge of explicating this novel and dynamic scenario through an interview study of employees delivering diverse personal data driven media services within a large U.K. based media organisation. The results identify a need for better interactions in the user-data-service ecosystem where trust and value are prioritised and balanced. Being legally compliant and going beyond just the mandatory to further ensure social accountability and ethical responsibility as an organisation are unpacked as methods to achieve this balance in data centric interactions. The work also presents how technology is seen and used as a solution for overcoming challenges and realising priorities to provide value while preserving trust within the personal data ecosystem.
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format Conference or Workshop Item
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institution University of Nottingham Malaysia Campus
institution_category Local University
last_indexed 2025-11-14T20:24:48Z
publishDate 2018
recordtype eprints
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spelling nottingham-525622020-05-04T19:42:44Z https://eprints.nottingham.ac.uk/52562/ Explicating the challenges of providing novel media experiences driven by user personal data Sailaja, Neelima Crabtree, Andy McAuley, Derek Stenton, Phil The turn towards personal data to drive novel media experiences has resulted in a shift in the priorities and challenges associated with media creation and dissemination. This paper takes up the challenge of explicating this novel and dynamic scenario through an interview study of employees delivering diverse personal data driven media services within a large U.K. based media organisation. The results identify a need for better interactions in the user-data-service ecosystem where trust and value are prioritised and balanced. Being legally compliant and going beyond just the mandatory to further ensure social accountability and ethical responsibility as an organisation are unpacked as methods to achieve this balance in data centric interactions. The work also presents how technology is seen and used as a solution for overcoming challenges and realising priorities to provide value while preserving trust within the personal data ecosystem. 2018-06-26 Conference or Workshop Item PeerReviewed Sailaja, Neelima, Crabtree, Andy, McAuley, Derek and Stenton, Phil (2018) Explicating the challenges of providing novel media experiences driven by user personal data. In: ACM International Conference on Interactive Experiences for Television and Online Video, 26-28 June 2018, Seoul, Korea. media; personal data; data; interviews
spellingShingle media; personal data; data; interviews
Sailaja, Neelima
Crabtree, Andy
McAuley, Derek
Stenton, Phil
Explicating the challenges of providing novel media experiences driven by user personal data
title Explicating the challenges of providing novel media experiences driven by user personal data
title_full Explicating the challenges of providing novel media experiences driven by user personal data
title_fullStr Explicating the challenges of providing novel media experiences driven by user personal data
title_full_unstemmed Explicating the challenges of providing novel media experiences driven by user personal data
title_short Explicating the challenges of providing novel media experiences driven by user personal data
title_sort explicating the challenges of providing novel media experiences driven by user personal data
topic media; personal data; data; interviews
url https://eprints.nottingham.ac.uk/52562/