Predicting adoption of location-based social media service in travel decisions

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Predicting adoption of location-based social media service in travel decisions

Advances in location-acquisition and mobile communication technologies have empowered people to use location-based social media. However, the technologies are relatively new, and there is little literature on the relevant factors determining location-based social media adoption. We examine if the on...

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Bibliographic Details
Main Authors:	Tong, Xiayu, Bao, Haijun, Chong, Alain Yee Loong
Format:	Article
Published:	Inderscience 2016
Subjects:	location-based social media; mobile commerce; m-commerce; technology acceptance; traveller decisions travel decisions; location acquisition; mobile communications; travel planning; marketing strategies
Online Access:	https://eprints.nottingham.ac.uk/51909/

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