Predicting adoption of location-based social media service in travel decisions
Advances in location-acquisition and mobile communication technologies have empowered people to use location-based social media. However, the technologies are relatively new, and there is little literature on the relevant factors determining location-based social media adoption. We examine if the on...
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| Format: | Article |
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Inderscience
2016
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| Online Access: | https://eprints.nottingham.ac.uk/51909/ |
| _version_ | 1848798600791851008 |
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| author | Tong, Xiayu Bao, Haijun Chong, Alain Yee Loong |
| author_facet | Tong, Xiayu Bao, Haijun Chong, Alain Yee Loong |
| author_sort | Tong, Xiayu |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Advances in location-acquisition and mobile communication technologies have empowered people to use location-based social media. However, the technologies are relatively new, and there is little literature on the relevant factors determining location-based social media adoption. We examine if the online information reviews information can predict users' location-based social media usage for travel planning. The results of this study will be useful for location-based social media providers in formulating appropriate marketing strategies and in developing applications that will attract more users. |
| first_indexed | 2025-11-14T20:22:21Z |
| format | Article |
| id | nottingham-51909 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T20:22:21Z |
| publishDate | 2016 |
| publisher | Inderscience |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-519092020-05-04T18:05:52Z https://eprints.nottingham.ac.uk/51909/ Predicting adoption of location-based social media service in travel decisions Tong, Xiayu Bao, Haijun Chong, Alain Yee Loong Advances in location-acquisition and mobile communication technologies have empowered people to use location-based social media. However, the technologies are relatively new, and there is little literature on the relevant factors determining location-based social media adoption. We examine if the online information reviews information can predict users' location-based social media usage for travel planning. The results of this study will be useful for location-based social media providers in formulating appropriate marketing strategies and in developing applications that will attract more users. Inderscience 2016-08-25 Article PeerReviewed Tong, Xiayu, Bao, Haijun and Chong, Alain Yee Loong (2016) Predicting adoption of location-based social media service in travel decisions. International Journal of Mobile Communications, 14 (6). pp. 539-552. ISSN 1470-949X location-based social media; mobile commerce; m-commerce; technology acceptance; traveller decisions travel decisions; location acquisition; mobile communications; travel planning; marketing strategies http://www.inderscience.com/offer.php?id=79298 doi:10.1504/IJMC.2016.079298 doi:10.1504/IJMC.2016.079298 |
| spellingShingle | location-based social media; mobile commerce; m-commerce; technology acceptance; traveller decisions travel decisions; location acquisition; mobile communications; travel planning; marketing strategies Tong, Xiayu Bao, Haijun Chong, Alain Yee Loong Predicting adoption of location-based social media service in travel decisions |
| title | Predicting adoption of location-based social media service in travel decisions |
| title_full | Predicting adoption of location-based social media service in travel decisions |
| title_fullStr | Predicting adoption of location-based social media service in travel decisions |
| title_full_unstemmed | Predicting adoption of location-based social media service in travel decisions |
| title_short | Predicting adoption of location-based social media service in travel decisions |
| title_sort | predicting adoption of location-based social media service in travel decisions |
| topic | location-based social media; mobile commerce; m-commerce; technology acceptance; traveller decisions travel decisions; location acquisition; mobile communications; travel planning; marketing strategies |
| url | https://eprints.nottingham.ac.uk/51909/ https://eprints.nottingham.ac.uk/51909/ https://eprints.nottingham.ac.uk/51909/ |