Carlsberg alibi marketing in the UEFA Euro 2016 football finals: implications of Probably inappropriate alcohol advertising

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Carlsberg alibi marketing in the UEFA Euro 2016 football finals: implications of Probably inappropriate alcohol advertising

Background: Alcohol advertising is a key driver of alcohol consumption, and is prohibited in France by the Loi Evin. In 2016 the Danish brewer Carlsberg sponsored the UEFA Euro 2016 finals, held in France, and used the alibis ‘Probably’ and ‘…the best in the world’ in place of Carlsberg in pitch-sid...

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Bibliographic Details
Main Authors:	Murray, Rachel L., Opazo-Breton, Magdalena, Britton, John, Cranwell, Joanne, Grant-Braham, Bruce
Format:	Article
Published:	BioMed Central 2018
Subjects:	Alcohol advertising alibi exposure impressions children
Online Access:	https://eprints.nottingham.ac.uk/51331/

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