Crowdfunding webcomics: the role of incentives and reciprocity in monetising free content

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Crowdfunding webcomics: the role of incentives and reciprocity in monetising free content

The recent phenomenon of internet-based crowdfunding has enabled the creators of new products and media to share and finance their work via networks of fans and similarly-minded people instead of having to rely on established corporate intermediaries and traditional business models. This thesis exam...

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Bibliographic Details
Main Author:	Dowthwaite, Liz
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2018
Subjects:	crowdfunding reciprocity incentives altruism webcomics attitudes motivation social media
Online Access:	https://eprints.nottingham.ac.uk/50969/

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