Manifestos as an extended marketing campaign

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Manifestos as an extended marketing campaign

Manifestos are one of the main means by which parties project their ‘brand’, chiefly by presenting policy prescriptions which collectively position them at clearly identifiable points along the political spectrum. This chapter focuses on the manifesto as a platform to project each party’s brand, as...

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Bibliographic Details
Main Author:	White, Andrew
Other Authors:	Lilleker, D.
Format:	Book Section
Published:	Palgrave Macmillan 2016
Subjects:	National Health Service; Press Conference; Labour Party; Extend Brand; Coalition Partner
Online Access:	https://eprints.nottingham.ac.uk/50878/

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