Dynamic cooperative advertising under manufacturer and retailer level competition

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Dynamic cooperative advertising under manufacturer and retailer level competition

We study dynamic cooperative advertising decisions in a market that consists of a finite number of independent manufacturers and retailers. Each manufacturer sells its product through all retailers and can offer different levels of advertising support to the retailers. Each retailer sells every manu...

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Bibliographic Details
Main Authors:	Chutani, Anshuman, Sethi, Suresh P.
Format:	Article
Published:	Elsevier 2018
Subjects:	OR in marketing; Cooperative advertising; Differential games; Feedback Stackelberg equilibrium
Online Access:	https://eprints.nottingham.ac.uk/50676/

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