Customizing hybrid products

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Customizing hybrid products

We explore how the convergence of the digital and physical into hybrid products leads to new possibilities for customization. We report on a technology probe, a hybrid advent calendar with both paper form and digital layers of content, both of which were designed to be customizable. We reveal how ov...

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Bibliographic Details
Main Authors:	Benford, Steve, Koleva, Boriana, Preston, William, Angus, Alice, Thorn, Emily-Clare, Glover, Kevin
Format:	Conference or Workshop Item
Language:	English
Published:	2018
Subjects:	Personalisation Customisation Hybrid products Augmented Reality Internet of Things Gifting
Online Access:	https://eprints.nottingham.ac.uk/50343/

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