Customizing hybrid products
We explore how the convergence of the digital and physical into hybrid products leads to new possibilities for customization. We report on a technology probe, a hybrid advent calendar with both paper form and digital layers of content, both of which were designed to be customizable. We reveal how ov...
| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/50343/ |
| _version_ | 1848798226984992768 |
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| author | Benford, Steve Koleva, Boriana Preston, William Angus, Alice Thorn, Emily-Clare Glover, Kevin |
| author_facet | Benford, Steve Koleva, Boriana Preston, William Angus, Alice Thorn, Emily-Clare Glover, Kevin |
| author_sort | Benford, Steve |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | We explore how the convergence of the digital and physical into hybrid products leads to new possibilities for customization. We report on a technology probe, a hybrid advent calendar with both paper form and digital layers of content, both of which were designed to be customizable. We reveal how over two hundred active users adapted its physical and digital aspects in various ways, some anticipated and familiar, but others surprising. This leads us to contribute concepts to help understand and design for hybrid customization – the idea of broad customization spanning physical and digital; end-to-end customization by different stakeholders along the value chain for a product; and the combination of these into customization maps. |
| first_indexed | 2025-11-14T20:16:25Z |
| format | Conference or Workshop Item |
| id | nottingham-50343 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:16:25Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-503432020-05-08T09:30:10Z https://eprints.nottingham.ac.uk/50343/ Customizing hybrid products Benford, Steve Koleva, Boriana Preston, William Angus, Alice Thorn, Emily-Clare Glover, Kevin We explore how the convergence of the digital and physical into hybrid products leads to new possibilities for customization. We report on a technology probe, a hybrid advent calendar with both paper form and digital layers of content, both of which were designed to be customizable. We reveal how over two hundred active users adapted its physical and digital aspects in various ways, some anticipated and familiar, but others surprising. This leads us to contribute concepts to help understand and design for hybrid customization – the idea of broad customization spanning physical and digital; end-to-end customization by different stakeholders along the value chain for a product; and the combination of these into customization maps. 2018-01-22 Conference or Workshop Item PeerReviewed application/pdf en https://eprints.nottingham.ac.uk/50343/1/CustomizingHybridProductsCHI.pdf Benford, Steve, Koleva, Boriana, Preston, William, Angus, Alice, Thorn, Emily-Clare and Glover, Kevin (2018) Customizing hybrid products. In: CHI 2018, 21-26 April 2018, Montreal, QC, Canada. (In Press) Personalisation Customisation Hybrid products Augmented Reality Internet of Things Gifting |
| spellingShingle | Personalisation Customisation Hybrid products Augmented Reality Internet of Things Gifting Benford, Steve Koleva, Boriana Preston, William Angus, Alice Thorn, Emily-Clare Glover, Kevin Customizing hybrid products |
| title | Customizing hybrid products |
| title_full | Customizing hybrid products |
| title_fullStr | Customizing hybrid products |
| title_full_unstemmed | Customizing hybrid products |
| title_short | Customizing hybrid products |
| title_sort | customizing hybrid products |
| topic | Personalisation Customisation Hybrid products Augmented Reality Internet of Things Gifting |
| url | https://eprints.nottingham.ac.uk/50343/ |