Consumers’ perspective and perception of Malaysian cafe

Consumers’ perspective and perception of Malaysian cafe

While independent café scene is blooming in Malaysia, many existing cafés are suffering to sustain the business. One of the reasons is the bad economy situation in Malaysia which is causing the low consumer spending confidence and high currency exchange rate for imported goods do not help either. As...

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Bibliographic Details
Main Author: Khor, Sujian
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2017
Online Access:https://eprints.nottingham.ac.uk/50264/

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