Examining the antecedents of consumer conspicuous online buying behaviours for fine jewellery goods in Malaysia

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Examining the antecedents of consumer conspicuous online buying behaviours for fine jewellery goods in Malaysia

Purpose- Like any business, its overall purpose is to generate wealth and determine sustainable and strategical growth, however it has become especially difficult for jewellery businesses to successful adopt technological changes as jewellers are trained to provide service in luxury retail store fro...

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Bibliographic Details
Main Author:	Lau, Chuan Yee
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/50248/

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