"Our biggest killer": multimodal discourse representations of dementia in the British press

A recent (2016) Office for National Statistics report stated that dementia is now “the leading cause of death” in England and Wales. Ever fixated with the syndrome (an unfailingly newsworthy topic), the British press was quick to respond to the bulletin, consistently headlining that dementia was the...

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Main Authors: Brookes, Gavin, Harvey, Kevin, Chadborn, Neil, Dening, Tom
Format: Article
Published: Taylor & Francis Online 2017
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Online Access:https://eprints.nottingham.ac.uk/49898/
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author Brookes, Gavin
Harvey, Kevin
Chadborn, Neil
Dening, Tom
author_facet Brookes, Gavin
Harvey, Kevin
Chadborn, Neil
Dening, Tom
author_sort Brookes, Gavin
building Nottingham Research Data Repository
collection Online Access
description A recent (2016) Office for National Statistics report stated that dementia is now “the leading cause of death” in England and Wales. Ever fixated with the syndrome (an unfailingly newsworthy topic), the British press was quick to respond to the bulletin, consistently headlining that dementia was the nation’s “biggest killer,” while (re)formulating other aspects of the report in distorting and emotive metaphorical terms. In this paper we examine how the media, through use of a recurring set of linguistic and visual semiotic tropes, portrayed dementia as an agentive entity, a “killer,” which remorselessly attacks its “victims.” Such a broadly loaded and sensationalist representation, we argue, not only construed dementia as a direful and pernicious disease, but also, crucially, obscured the personal and social contexts in which the syndrome is understood and experienced (not least by people with dementia themselves). This intensely lurid type of representation not only fails to address the ageist misinformation and common misunderstandings that all too commonly surround dementia, but is also likely to exacerbate the stress and depression frequently experienced by people with dementia and their families.
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spelling nottingham-498982020-05-04T18:53:05Z https://eprints.nottingham.ac.uk/49898/ "Our biggest killer": multimodal discourse representations of dementia in the British press Brookes, Gavin Harvey, Kevin Chadborn, Neil Dening, Tom A recent (2016) Office for National Statistics report stated that dementia is now “the leading cause of death” in England and Wales. Ever fixated with the syndrome (an unfailingly newsworthy topic), the British press was quick to respond to the bulletin, consistently headlining that dementia was the nation’s “biggest killer,” while (re)formulating other aspects of the report in distorting and emotive metaphorical terms. In this paper we examine how the media, through use of a recurring set of linguistic and visual semiotic tropes, portrayed dementia as an agentive entity, a “killer,” which remorselessly attacks its “victims.” Such a broadly loaded and sensationalist representation, we argue, not only construed dementia as a direful and pernicious disease, but also, crucially, obscured the personal and social contexts in which the syndrome is understood and experienced (not least by people with dementia themselves). This intensely lurid type of representation not only fails to address the ageist misinformation and common misunderstandings that all too commonly surround dementia, but is also likely to exacerbate the stress and depression frequently experienced by people with dementia and their families. Taylor & Francis Online 2017-06-30 Article PeerReviewed Brookes, Gavin, Harvey, Kevin, Chadborn, Neil and Dening, Tom (2017) "Our biggest killer": multimodal discourse representations of dementia in the British press. Social Semiotics . ISSN 1035-0330 Dementia; Alzheimer’s disease; Media; Office for National Statistics; Multimodal critical discourse analysis; Photography; Neuroimaging http://www.tandfonline.com/doi/abs/10.1080/10350330.2017.1345111 doi:10.1080/10350330.2017.1345111 doi:10.1080/10350330.2017.1345111
spellingShingle Dementia; Alzheimer’s disease; Media; Office for National Statistics; Multimodal critical discourse analysis; Photography; Neuroimaging
Brookes, Gavin
Harvey, Kevin
Chadborn, Neil
Dening, Tom
"Our biggest killer": multimodal discourse representations of dementia in the British press
title "Our biggest killer": multimodal discourse representations of dementia in the British press
title_full "Our biggest killer": multimodal discourse representations of dementia in the British press
title_fullStr "Our biggest killer": multimodal discourse representations of dementia in the British press
title_full_unstemmed "Our biggest killer": multimodal discourse representations of dementia in the British press
title_short "Our biggest killer": multimodal discourse representations of dementia in the British press
title_sort "our biggest killer": multimodal discourse representations of dementia in the british press
topic Dementia; Alzheimer’s disease; Media; Office for National Statistics; Multimodal critical discourse analysis; Photography; Neuroimaging
url https://eprints.nottingham.ac.uk/49898/
https://eprints.nottingham.ac.uk/49898/
https://eprints.nottingham.ac.uk/49898/