Innovations and technological comebacks

QR Code

Innovations and technological comebacks

Motivated by the comeback of the vinyl, we explore the idea that the success of a third-generation technology (digital music) can have adverse effects on the second generation (CD) but positive effects on the first one (vinyl). This phenomenon arises in a market if the process of innovation is not t...

Full description

Bibliographic Details
Main Authors:	Foucart, Renaud, Wan, Cheng, Wang, Shidong
Format:	Article
Language:	English
Published:	Elsevier 2018
Subjects:	Brand rejuvenation; Comeback; Product positioning; Product design
Online Access:	https://eprints.nottingham.ac.uk/49583/

Similar Items

Explicating meanings of counterfeit branded fashion goods consumption through phenomenological lens among young adult consumers
by: Rosely, Nurhidayah
Published: (2021)

The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
by: Phang, Ing
Published: (2001)

Impact of product differentiation, marketing investments and brand equity on pricing strategies
by: Davcik, N., et al.
Published: (2015)

Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al]
by: Adam Wan, Siti Sarah, et al.
Published: (2016)

Development of antioxidant-rich cocoa liquor mask for skin rejuvenation
by: Abd Halim, Alyaa Nurathirah
Published: (2021)

Consumer evaluation of brand extensions
by: Ning, Jessie Ting Ay
Published: (2000)

Ideation in industrial design context: the importance of group process in brainstorming / Amer Shakir Zainol … [et al.]
by: Zainol, Amer Shakir, et al.
Published: (2016)

Marketing plan for Sheera Food Industries Sdn. Bhd. A new product called 'Tamarind puree' / Mohamad Azlan Abdul Majid
by: Abdul Majid, Mohamad Azlan
Published: (2000)

Penggunaan kata nama dalam penjenamaan produk makanan dan minuman di Malaysia
by: Wahidon, Muhamad Nur Firdaus
Published: (2015)

How young adult consumers evaluate diffusion brands: effects of brand loyalty and status consumption
by: Phau, Ian, et al.
Published: (2009)

The refinement of design for manufacture: inclusion of process design
by: Lu, Q., et al.
Published: (2006)

Towards 100 % recycling of reclaimed asphalt in road surface courses: binder design methodology and case studies
by: Lo Presti, Davide, et al.
Published: (2016)

Comeback is Real
by: Ahmad, Mohd Hanafiah
Published: (2021)

Process redesign to increase throughput and improved product flow of mould producing in small industry / Eylia Nadiah Drahman
by: Drahman, Eylia Nadiah
Published: (2017)

Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion
by: Zahari, Nurfareena
Published: (2019)

Investigating innovative technique for managing Failure Modes and Effects Analysis
by: Alruqi, Mansoor
Published: (2021)

Classification of Islamic social enterprises (ISE) in Malaysia based on economic sectors / Muhammad Iqmal Hisham Kamaruddin and Sofiah Md Auzair
by: Kamaruddin, Muhammad Iqmal Hisham, et al.
Published: (2018)

Country-Of-Origin and Perceived Product Quality: Comparison between Chinese and British consumers
by: xia, dan
Published: (2007)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
by: Wong, Philip Pong Weng
Published: (2014)

Cultural differences in product design between the UK and China
by: Tang, Fangyan
Published: (2016)

Encapsulated healing agents for asphalt self-healing
by: Al-Mansoori, Tariq Hussein Abees
Published: (2018)

Evaluation of bio-materials’ rejuvenating effect on binders for high-reclaimed asphalt content mixtures
by: Jiménez del Barco Carrión, Ana, et al.
Published: (2017)

The Open Innovation Paradigm and the Semantic Web: an Ontology for Distributed Product Innovation
by: Meersman, Davor, et al.
Published: (2010)

The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan
by: Hassan, Norhaslia
Published: (2006)

The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah
by: Abdullah, Mohamad Azali
Published: (2018)

Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi
by: Nor Azmi, Nadzrin Azri
Published: (2014)

Relationship between features of spokes-character and brand trust of consumers
by: Bidin, Hernani
Published: (2018)

Personification in marketing communication: case study of Malaysian brands / Azahar Harun...[et.al]
by: Harun, Azahar, et al.
Published: (2016)

Infectious diseases making comeback
by: Loh, Foon Fong, et al.
Published: (2017)

TB on a comeback trail
by: The Borneo Post Sabah
Published: (2022)

Development of a family product usability model for older Malaysians
by: Zareei, Hassan
Published: (2015)

Developing a new concept of Chinese packaging design inspired by MUJI’s characters
by: Wang, Hang
Published: (2023)

The Impact and Influence of Social Media on Consumer-Brand Relationship : Case Study In Health Product Brands
by: Ning, Jing
Published: (2017)

Noisy product: user's response on form design / Abu Hanifa Ab. Hamid
by: Ab. Hamid, Abu Hanifa
Published: (2014)

Industrial design practice using rapid prototyping : a case study / Ahmad Zuhairi Abdul Majid
by: Abdul Majid, Ahmad Zuhairi
Published: (2005)

Development of infinite qualitative model framework for consumer product aesthetic design
by: Ibrahim, Mohd Qadafie
Published: (2021)

Improving layout and workload of manufacturing system in small and medium enterprise (SME) using Delmia Quest / Alifah Alyana Azhari
by: Azhari, Alifah Alyana
Published: (2017)

Market-driven product ontologies: a conceptual framework for customer information integration in product innovation processes
by: Meersman, Davor
Published: (2009)

Novel integrated design techniques for biorefineries
by: Ng, Lik Yin
Published: (2015)

Competitiveness of passenger and commercial vehicles sales in Malaysia between 2016 and 2017: constant market share analysis / Mohd Junaidi Razlan
by: Razlan, Mohd Junaidi
Published: (2020)