Innovations and technological comebacks
Motivated by the comeback of the vinyl, we explore the idea that the success of a third-generation technology (digital music) can have adverse effects on the second generation (CD) but positive effects on the first one (vinyl). This phenomenon arises in a market if the process of innovation is not t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2018
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| Online Access: | https://eprints.nottingham.ac.uk/49583/ |
| _version_ | 1848798030390624256 |
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| author | Foucart, Renaud Wan, Cheng Wang, Shidong |
| author_facet | Foucart, Renaud Wan, Cheng Wang, Shidong |
| author_sort | Foucart, Renaud |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Motivated by the comeback of the vinyl, we explore the idea that the success of a third-generation technology (digital music) can have adverse effects on the second generation (CD) but positive effects on the first one (vinyl). This phenomenon arises in a market if the process of innovation is not transitive. In particular, we identify a condition such that the second generation completely substitutes the first one, the third generation completely substitutes the second one, but the first and the third generations have enough complementarities to coexist. Beyond the case of music industry, our model has implications on product positioning and product design. |
| first_indexed | 2025-11-14T20:13:17Z |
| format | Article |
| id | nottingham-49583 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:13:17Z |
| publishDate | 2018 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-495832019-06-01T04:30:13Z https://eprints.nottingham.ac.uk/49583/ Innovations and technological comebacks Foucart, Renaud Wan, Cheng Wang, Shidong Motivated by the comeback of the vinyl, we explore the idea that the success of a third-generation technology (digital music) can have adverse effects on the second generation (CD) but positive effects on the first one (vinyl). This phenomenon arises in a market if the process of innovation is not transitive. In particular, we identify a condition such that the second generation completely substitutes the first one, the third generation completely substitutes the second one, but the first and the third generations have enough complementarities to coexist. Beyond the case of music industry, our model has implications on product positioning and product design. Elsevier 2018-03-30 Article PeerReviewed application/pdf en cc_by_nc_nd https://eprints.nottingham.ac.uk/49583/1/innovation%20and%20technological.pdf Foucart, Renaud, Wan, Cheng and Wang, Shidong (2018) Innovations and technological comebacks. International Journal of Research in Marketing, 35 (1). pp. 1-14. ISSN 0167-8116 Brand rejuvenation; Comeback; Product positioning; Product design https://doi.org/10.1016/j.ijresmar.2017.11.002 doi:10.1016/j.ijresmar.2017.11.002 doi:10.1016/j.ijresmar.2017.11.002 |
| spellingShingle | Brand rejuvenation; Comeback; Product positioning; Product design Foucart, Renaud Wan, Cheng Wang, Shidong Innovations and technological comebacks |
| title | Innovations and technological comebacks |
| title_full | Innovations and technological comebacks |
| title_fullStr | Innovations and technological comebacks |
| title_full_unstemmed | Innovations and technological comebacks |
| title_short | Innovations and technological comebacks |
| title_sort | innovations and technological comebacks |
| topic | Brand rejuvenation; Comeback; Product positioning; Product design |
| url | https://eprints.nottingham.ac.uk/49583/ https://eprints.nottingham.ac.uk/49583/ https://eprints.nottingham.ac.uk/49583/ |