Destination choice of Chinese long-haul outbound tourists and market segmentation

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Destination choice of Chinese long-haul outbound tourists and market segmentation

China is an important emerging generator of outbound international tourism. Recent studies have investigated trip characteristics and specific behaviours of Chinese travellers but have focused on intraregional patterns of actual tourists and short-haul destinations. By utilizing both qualitative and...

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Bibliographic Details
Main Authors:	Li, Chunxiao, McCabe, Scott, Ye, Chen
Format:	Article
Published:	Taylor & Francis 2017
Subjects:	Destination choice; long-haul outbound; market segmentation; cluster analysis; conjoint analysis
Online Access:	https://eprints.nottingham.ac.uk/49457/

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