New insights into emotion valence and loyalty intentions in relational exchanges

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New insights into emotion valence and loyalty intentions in relational exchanges

This research examines how emotion valence and future intentions arising from relational exchanges with a service firm depend on a consumer's level of goal attainment and locus of causality (firm vs. self) of relational outcomes. Drawing on the theories of goal-directed behavior and agency of c...

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Bibliographic Details
Main Authors:	McKechnie, Sally, Nath, Prithwiraj, Xun, Jiyao
Format:	Article
Language:	English
Published:	Wiley 2018
Subjects:	Emotion valence; Goal attainment; Agency; Relational exchange; Gratitude; Grudge; Guilt
Online Access:	https://eprints.nottingham.ac.uk/49112/

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