Customer satisfaction and competitiveness in the Chinese E-retailing: structural equation modeling (SEM) approach to identify the role of quality factors

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Customer satisfaction and competitiveness in the Chinese E-retailing: structural equation modeling (SEM) approach to identify the role of quality factors

This paper attempts to study the impact of customer satisfaction and the Chinese electronic retailers (E-retailers) competitiveness using quality factors. Two conceptual models based on asset-process-performance (APP) competitive theoretical framework have been proposed. The proposed models include...

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Bibliographic Details
Main Authors:	Subramanian, Nachiappan, Gunasekaran, Angappa, Yu, Jie, Cheng, Jiang, Ning, Kun
Format:	Article
Language:	English
Published:	Elsevier 2014
Subjects:	Customer satisfaction; E-retailing; Competitiveness; Quality factors
Online Access:	https://eprints.nottingham.ac.uk/48885/

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