Predicting online e-marketplace sales performances: a big data approach

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Predicting online e-marketplace sales performances: a big data approach

To manage supply chain efficiently, e-business organizations need to understand their sales effectively. Previous research has shown that product review plays an important role in influencing sales performance, especially review volume and rating. However, limited attention has been paid to understa...

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Bibliographic Details
Main Authors:	Li, Boying, Ch’ng, Eugene, Chong, Alain Yee-Loong, Bao, Haijun
Format:	Article
Language:	English
Published:	Elsevier 2016
Subjects:	E-business product reviews moderation effect big data architecture
Online Access:	https://eprints.nottingham.ac.uk/48878/

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