The face of the party? Leadership personalisation in British campaigns
The personal characteristics of political elites play an important role in British elections. While the personalisation of the media’s election coverage has been the subject of much debate, we know less about the conditions under which voters receive personalised messages directly from elites during...
| Main Authors: | , |
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| Format: | Article |
| Published: |
Taylor & Francis
2017
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| Online Access: | https://eprints.nottingham.ac.uk/47907/ |
| _version_ | 1848797646614953984 |
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| author | Milazzo, Caitlin Hammond, Jesse |
| author_facet | Milazzo, Caitlin Hammond, Jesse |
| author_sort | Milazzo, Caitlin |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The personal characteristics of political elites play an important role in British elections. While the personalisation of the media’s election coverage has been the subject of much debate, we know less about the conditions under which voters receive personalised messages directly from elites during the campaign. In this paper, we use a new dataset that includes more than 3,300 local communications from the 2015 general election to explore variation in the personalisation of campaign messaging. We find that there is systemic variation in terms of where photographs of party leaders are included in election communications, which provides further evidence that campaign messages are deployed strategically to portray the candidate – and their party – in the best possible light. |
| first_indexed | 2025-11-14T20:07:11Z |
| format | Article |
| id | nottingham-47907 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T20:07:11Z |
| publishDate | 2017 |
| publisher | Taylor & Francis |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-479072020-05-04T19:17:13Z https://eprints.nottingham.ac.uk/47907/ The face of the party? Leadership personalisation in British campaigns Milazzo, Caitlin Hammond, Jesse The personal characteristics of political elites play an important role in British elections. While the personalisation of the media’s election coverage has been the subject of much debate, we know less about the conditions under which voters receive personalised messages directly from elites during the campaign. In this paper, we use a new dataset that includes more than 3,300 local communications from the 2015 general election to explore variation in the personalisation of campaign messaging. We find that there is systemic variation in terms of where photographs of party leaders are included in election communications, which provides further evidence that campaign messages are deployed strategically to portray the candidate – and their party – in the best possible light. Taylor & Francis 2017-11-11 Article PeerReviewed Milazzo, Caitlin and Hammond, Jesse (2017) The face of the party? Leadership personalisation in British campaigns. Journal of Elections, Public Opinion and Parties . ISSN 1745-7297 http://www.tandfonline.com/doi/abs/10.1080/17457289.2017.1394309 doi:10.1080/17457289.2017.1394309 doi:10.1080/17457289.2017.1394309 |
| spellingShingle | Milazzo, Caitlin Hammond, Jesse The face of the party? Leadership personalisation in British campaigns |
| title | The face of the party? Leadership personalisation in British campaigns |
| title_full | The face of the party? Leadership personalisation in British campaigns |
| title_fullStr | The face of the party? Leadership personalisation in British campaigns |
| title_full_unstemmed | The face of the party? Leadership personalisation in British campaigns |
| title_short | The face of the party? Leadership personalisation in British campaigns |
| title_sort | face of the party? leadership personalisation in british campaigns |
| url | https://eprints.nottingham.ac.uk/47907/ https://eprints.nottingham.ac.uk/47907/ https://eprints.nottingham.ac.uk/47907/ |