A two-staged SEM-neural network approach for understanding and predicting the determinants of m-commerce adoption
The advancement in wireless and mobile technologies has presented tremendous business opportunity for mobile-commerce (m-commerce). This research aims to examine the factors that influence consumers’ m-commerce adoption intention. Variables such as perceived usefulness, perceived ease of use, percei...
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| Format: | Article |
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Elsevier
2013
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| Online Access: | https://eprints.nottingham.ac.uk/47752/ |
| _version_ | 1848797621505753088 |
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| author | Chong, Alain Yee-Loong |
| author_facet | Chong, Alain Yee-Loong |
| author_sort | Chong, Alain Yee-Loong |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The advancement in wireless and mobile technologies has presented tremendous business opportunity for mobile-commerce (m-commerce). This research aims to examine the factors that influence consumers’ m-commerce adoption intention. Variables such as perceived usefulness, perceived ease of use, perceived enjoyment, trust, cost, network influence, and variety of services were used to examine the adoption intentions of consumers. Data was collected from 376 m-commerce users. A multi-analytic approach was proposed whereby the research model was tested using structural equation modeling (SEM), and the results from SEM were used as inputs for a neural network model to predict m-commerce adoption. The result showed that perceived usefulness, perceived enjoyment, trust, cost, network influence, and trust have significant influence on consumers’ m-commerce adoption intentions. However, the neural network model developed in this research showed that the best predictors of m-commerce adoption are network influence, trust, perceived usefulness, variety of service, and perceived enjoyment. This research proposed an innovative new approach to understand m-commerce adoption, and the result for this study will be useful for telecommunication and m-commerce companies in formulating strategies to attract more consumers. |
| first_indexed | 2025-11-14T20:06:47Z |
| format | Article |
| id | nottingham-47752 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T20:06:47Z |
| publishDate | 2013 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-477522020-04-29T14:58:34Z https://eprints.nottingham.ac.uk/47752/ A two-staged SEM-neural network approach for understanding and predicting the determinants of m-commerce adoption Chong, Alain Yee-Loong The advancement in wireless and mobile technologies has presented tremendous business opportunity for mobile-commerce (m-commerce). This research aims to examine the factors that influence consumers’ m-commerce adoption intention. Variables such as perceived usefulness, perceived ease of use, perceived enjoyment, trust, cost, network influence, and variety of services were used to examine the adoption intentions of consumers. Data was collected from 376 m-commerce users. A multi-analytic approach was proposed whereby the research model was tested using structural equation modeling (SEM), and the results from SEM were used as inputs for a neural network model to predict m-commerce adoption. The result showed that perceived usefulness, perceived enjoyment, trust, cost, network influence, and trust have significant influence on consumers’ m-commerce adoption intentions. However, the neural network model developed in this research showed that the best predictors of m-commerce adoption are network influence, trust, perceived usefulness, variety of service, and perceived enjoyment. This research proposed an innovative new approach to understand m-commerce adoption, and the result for this study will be useful for telecommunication and m-commerce companies in formulating strategies to attract more consumers. Elsevier 2013-03-31 Article PeerReviewed Chong, Alain Yee-Loong (2013) A two-staged SEM-neural network approach for understanding and predicting the determinants of m-commerce adoption. Expert Systems with Applications, 40 (4). pp. 1240-1247. ISSN 0957-4174 m-Commerce; Technology adoption; SEM; Neural network; Multi-analytic data analysis https://doi.org/10.1016/j.eswa.2012.08.067 doi:10.1016/j.eswa.2012.08.067 doi:10.1016/j.eswa.2012.08.067 |
| spellingShingle | m-Commerce; Technology adoption; SEM; Neural network; Multi-analytic data analysis Chong, Alain Yee-Loong A two-staged SEM-neural network approach for understanding and predicting the determinants of m-commerce adoption |
| title | A two-staged SEM-neural network approach for understanding and predicting the determinants of m-commerce adoption |
| title_full | A two-staged SEM-neural network approach for understanding and predicting the determinants of m-commerce adoption |
| title_fullStr | A two-staged SEM-neural network approach for understanding and predicting the determinants of m-commerce adoption |
| title_full_unstemmed | A two-staged SEM-neural network approach for understanding and predicting the determinants of m-commerce adoption |
| title_short | A two-staged SEM-neural network approach for understanding and predicting the determinants of m-commerce adoption |
| title_sort | two-staged sem-neural network approach for understanding and predicting the determinants of m-commerce adoption |
| topic | m-Commerce; Technology adoption; SEM; Neural network; Multi-analytic data analysis |
| url | https://eprints.nottingham.ac.uk/47752/ https://eprints.nottingham.ac.uk/47752/ https://eprints.nottingham.ac.uk/47752/ |