Bread stories: understanding the drivers of bread consumption for digital food customisation
Consumer demand for food that satisfies specific needs rather than generic mass produced food is growing. In response, the food industry is actively investigating techniques for efficient and comprehensive food customisation. Digital approaches to food customisation are starting to emerge, however,...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/47677/ |
| _version_ | 1848797603709321216 |
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| author | Pantidi, Nadia Selinas, Paris Flintham, Martin Baurley, Sharon Rodden, Tom |
| author_facet | Pantidi, Nadia Selinas, Paris Flintham, Martin Baurley, Sharon Rodden, Tom |
| author_sort | Pantidi, Nadia |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Consumer demand for food that satisfies specific needs rather than generic mass produced food is growing. In response, the food industry is actively investigating techniques for efficient and comprehensive food customisation. Digital approaches to food customisation are starting to emerge, however, the majority is currently limited to the ingredient level thus excluding consumption drivers such as people’s practices and values around food. Using the approach of cultural probes, we identified four distinct narratives around bread consumption: the healthy bread, the fresh bread, the ethical bread, and the exceptional bread. These themes encapsulate drivers of bread consumption, which we argue can inform the design of digital food innovation platforms. |
| first_indexed | 2025-11-14T20:06:30Z |
| format | Conference or Workshop Item |
| id | nottingham-47677 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T20:06:30Z |
| publishDate | 2017 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-476772020-05-04T19:20:07Z https://eprints.nottingham.ac.uk/47677/ Bread stories: understanding the drivers of bread consumption for digital food customisation Pantidi, Nadia Selinas, Paris Flintham, Martin Baurley, Sharon Rodden, Tom Consumer demand for food that satisfies specific needs rather than generic mass produced food is growing. In response, the food industry is actively investigating techniques for efficient and comprehensive food customisation. Digital approaches to food customisation are starting to emerge, however, the majority is currently limited to the ingredient level thus excluding consumption drivers such as people’s practices and values around food. Using the approach of cultural probes, we identified four distinct narratives around bread consumption: the healthy bread, the fresh bread, the ethical bread, and the exceptional bread. These themes encapsulate drivers of bread consumption, which we argue can inform the design of digital food innovation platforms. 2017-11-29 Conference or Workshop Item PeerReviewed Pantidi, Nadia, Selinas, Paris, Flintham, Martin, Baurley, Sharon and Rodden, Tom (2017) Bread stories: understanding the drivers of bread consumption for digital food customisation. In: 29th Australian Conference on Human-Computer Interaction (OzCHI 2017), 28 Nov-1 Dec 2017, Brisbane, Australia. https://dl.acm.org/citation.cfm?id=3152788 |
| spellingShingle | Pantidi, Nadia Selinas, Paris Flintham, Martin Baurley, Sharon Rodden, Tom Bread stories: understanding the drivers of bread consumption for digital food customisation |
| title | Bread stories: understanding the drivers of bread consumption for digital food customisation |
| title_full | Bread stories: understanding the drivers of bread consumption for digital food customisation |
| title_fullStr | Bread stories: understanding the drivers of bread consumption for digital food customisation |
| title_full_unstemmed | Bread stories: understanding the drivers of bread consumption for digital food customisation |
| title_short | Bread stories: understanding the drivers of bread consumption for digital food customisation |
| title_sort | bread stories: understanding the drivers of bread consumption for digital food customisation |
| url | https://eprints.nottingham.ac.uk/47677/ https://eprints.nottingham.ac.uk/47677/ |