APA (7th ed.) Citation

Bergkvist, L., Hjalmarson, H., & Mägi, A. W. (2015). A new model of how celebrity endorsements work: Attitude toward the endorsement as a mediator of celebrity source and endorsement effects. Taylor & Francis.

Chicago Style (17th ed.) Citation

Bergkvist, Lars, Hanna Hjalmarson, and Anne W. Mägi. A New Model of How Celebrity Endorsements Work: Attitude Toward the Endorsement as a Mediator of Celebrity Source and Endorsement Effects. Taylor & Francis, 2015.

MLA (9th ed.) Citation

Bergkvist, Lars, et al. A New Model of How Celebrity Endorsements Work: Attitude Toward the Endorsement as a Mediator of Celebrity Source and Endorsement Effects. Taylor & Francis, 2015.