From green technology development to green innovation: inducing regulatory adoption of pathogen detection technology for sustainable forestry

Technological entrepreneurship has been widely acknowledged as a key driver of modern industrial economies, and more recently, a panacea for environmental and social problems. However, our current understanding of how green-technology ventures emerge and diffuse more sustainable innovations remains...

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Main Authors: Hall, Jeremy, Matos, Stelvia, Bachor, Vernon
Format: Article
Published: Springer 2017
Subjects:
Online Access:https://eprints.nottingham.ac.uk/46890/
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author Hall, Jeremy
Matos, Stelvia
Bachor, Vernon
author_facet Hall, Jeremy
Matos, Stelvia
Bachor, Vernon
author_sort Hall, Jeremy
building Nottingham Research Data Repository
collection Online Access
description Technological entrepreneurship has been widely acknowledged as a key driver of modern industrial economies, and more recently, a panacea for environmental and social problems. However, our current understanding of how green-technology ventures emerge and diffuse more sustainable innovations remains limited. We advance theory on green entrepreneurship by drawing on institutional work to refine and extend our understanding of how entrepreneurs may influence government policies and practices in their attempts to diffuse green technology. We develop a theoretical framework that combines institutional work with a search tool, the technological, commercial, organizational, and societal (TCOS) framework of innovative uncertainties, which identifies key opportunities, hurdles, and potential unintended consequences at early stages of technology development. We present a detailed case study of a potential university-based green-tech venture developing pathogen detection technology for forestry protection. Foreign pathogens spread by international trade can have major detrimental impacts on forests and the industries that rely on them. Our analysis found that green technology demonstrating technological feasibility is necessary but not sufficient; green-tech ventures must also engage in institutional work, in this case, articulating the technology’s benefits to regulators to establish legitimacy and avoid misuse that can hinder its adoption. We thus add to previous studies by emphasizing that institutional work could be a main activity for a green-tech venture, a core entrepreneurial strategy rather than an afterthought.
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spelling nottingham-468902020-05-04T19:10:17Z https://eprints.nottingham.ac.uk/46890/ From green technology development to green innovation: inducing regulatory adoption of pathogen detection technology for sustainable forestry Hall, Jeremy Matos, Stelvia Bachor, Vernon Technological entrepreneurship has been widely acknowledged as a key driver of modern industrial economies, and more recently, a panacea for environmental and social problems. However, our current understanding of how green-technology ventures emerge and diffuse more sustainable innovations remains limited. We advance theory on green entrepreneurship by drawing on institutional work to refine and extend our understanding of how entrepreneurs may influence government policies and practices in their attempts to diffuse green technology. We develop a theoretical framework that combines institutional work with a search tool, the technological, commercial, organizational, and societal (TCOS) framework of innovative uncertainties, which identifies key opportunities, hurdles, and potential unintended consequences at early stages of technology development. We present a detailed case study of a potential university-based green-tech venture developing pathogen detection technology for forestry protection. Foreign pathogens spread by international trade can have major detrimental impacts on forests and the industries that rely on them. Our analysis found that green technology demonstrating technological feasibility is necessary but not sufficient; green-tech ventures must also engage in institutional work, in this case, articulating the technology’s benefits to regulators to establish legitimacy and avoid misuse that can hinder its adoption. We thus add to previous studies by emphasizing that institutional work could be a main activity for a green-tech venture, a core entrepreneurial strategy rather than an afterthought. Springer 2017-10-03 Article PeerReviewed Hall, Jeremy, Matos, Stelvia and Bachor, Vernon (2017) From green technology development to green innovation: inducing regulatory adoption of pathogen detection technology for sustainable forestry. Small Business Economics . ISSN 1573-0913 Green entrepreneurship Green innovation Institutional work Regulatory technology adoption Sustainable forestry Technology development https://link.springer.com/article/10.1007%2Fs11187-017-9940-0 doi:10.1007/s11187-017-9940-0 doi:10.1007/s11187-017-9940-0
spellingShingle Green entrepreneurship
Green innovation
Institutional work
Regulatory technology adoption
Sustainable forestry
Technology development
Hall, Jeremy
Matos, Stelvia
Bachor, Vernon
From green technology development to green innovation: inducing regulatory adoption of pathogen detection technology for sustainable forestry
title From green technology development to green innovation: inducing regulatory adoption of pathogen detection technology for sustainable forestry
title_full From green technology development to green innovation: inducing regulatory adoption of pathogen detection technology for sustainable forestry
title_fullStr From green technology development to green innovation: inducing regulatory adoption of pathogen detection technology for sustainable forestry
title_full_unstemmed From green technology development to green innovation: inducing regulatory adoption of pathogen detection technology for sustainable forestry
title_short From green technology development to green innovation: inducing regulatory adoption of pathogen detection technology for sustainable forestry
title_sort from green technology development to green innovation: inducing regulatory adoption of pathogen detection technology for sustainable forestry
topic Green entrepreneurship
Green innovation
Institutional work
Regulatory technology adoption
Sustainable forestry
Technology development
url https://eprints.nottingham.ac.uk/46890/
https://eprints.nottingham.ac.uk/46890/
https://eprints.nottingham.ac.uk/46890/