Trust in financial services: the influence of demographics and dispositional characteristics

So far, very little attention has been paid to examining consumer perceptions of trust from an interdisciplinary perspective. The purpose of this study is to examine how consumer trusting belief and disposition to trust within the financial services sector vary on the basis of individual demographic...

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Main Authors: Moin, S.M.A., Devlin, James, McKechnie, Sally
Format: Article
Published: Palgrave Macmillan 2017
Subjects:
Online Access:https://eprints.nottingham.ac.uk/46614/
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author Moin, S.M.A.
Devlin, James
McKechnie, Sally
author_facet Moin, S.M.A.
Devlin, James
McKechnie, Sally
author_sort Moin, S.M.A.
building Nottingham Research Data Repository
collection Online Access
description So far, very little attention has been paid to examining consumer perceptions of trust from an interdisciplinary perspective. The purpose of this study is to examine how consumer trusting belief and disposition to trust within the financial services sector vary on the basis of individual demographic differences in trust. The research provides new insights into how consumers with higher dispositional trust have higher institutional trust and higher trusting belief and how consumers’ trusting belief significantly differs according to their demographic background in terms of age, marital status, ethnicity and gross annual income. The findings offer useful insights for the managers in financial institutions to carefully consider the impact of the influence of these individual differences on consumer behaviour in order to serve the needs of consumers in their target market and be able to design financial products and develop trust building strategies to attract and retain them. They also call for the action of the regulators and the financial institutions to play their part in building strong institutional systems that contribute to engendering higher levels of consumer trust.
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spelling nottingham-466142020-05-04T18:53:22Z https://eprints.nottingham.ac.uk/46614/ Trust in financial services: the influence of demographics and dispositional characteristics Moin, S.M.A. Devlin, James McKechnie, Sally So far, very little attention has been paid to examining consumer perceptions of trust from an interdisciplinary perspective. The purpose of this study is to examine how consumer trusting belief and disposition to trust within the financial services sector vary on the basis of individual demographic differences in trust. The research provides new insights into how consumers with higher dispositional trust have higher institutional trust and higher trusting belief and how consumers’ trusting belief significantly differs according to their demographic background in terms of age, marital status, ethnicity and gross annual income. The findings offer useful insights for the managers in financial institutions to carefully consider the impact of the influence of these individual differences on consumer behaviour in order to serve the needs of consumers in their target market and be able to design financial products and develop trust building strategies to attract and retain them. They also call for the action of the regulators and the financial institutions to play their part in building strong institutional systems that contribute to engendering higher levels of consumer trust. Palgrave Macmillan 2017-06-30 Article PeerReviewed Moin, S.M.A., Devlin, James and McKechnie, Sally (2017) Trust in financial services: the influence of demographics and dispositional characteristics. Journal of Financial Services Marketing, 22 (2). pp. 64-76. ISSN 1479-1846 Demographics Dispositional characteristics Interpersonal trust Institutional trust Financial services https://doi.org/10.1057/s41264-017-0023-8 doi:10.1057/s41264-017-0023-8 doi:10.1057/s41264-017-0023-8
spellingShingle Demographics
Dispositional characteristics
Interpersonal trust
Institutional trust
Financial services
Moin, S.M.A.
Devlin, James
McKechnie, Sally
Trust in financial services: the influence of demographics and dispositional characteristics
title Trust in financial services: the influence of demographics and dispositional characteristics
title_full Trust in financial services: the influence of demographics and dispositional characteristics
title_fullStr Trust in financial services: the influence of demographics and dispositional characteristics
title_full_unstemmed Trust in financial services: the influence of demographics and dispositional characteristics
title_short Trust in financial services: the influence of demographics and dispositional characteristics
title_sort trust in financial services: the influence of demographics and dispositional characteristics
topic Demographics
Dispositional characteristics
Interpersonal trust
Institutional trust
Financial services
url https://eprints.nottingham.ac.uk/46614/
https://eprints.nottingham.ac.uk/46614/
https://eprints.nottingham.ac.uk/46614/