Tourists’ emotions as a resource for customer value creation, cocreation, and destruction: a customer-grounded understanding

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Tourists’ emotions as a resource for customer value creation, cocreation, and destruction: a customer-grounded understanding

Research on customer value creation in a tourism setting has tended to prioritize the firm’s over the customer’s perspective. However, new understandings of customer value through the lens of customer-dominant logic emphasize the need to consider value as emerging within the broader context of a cus...

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Bibliographic Details
Main Authors:	Malone, Sheila, McKechnie, Sally, Tynan, Caroline
Format:	Article
Published:	SAGE 2017
Subjects:	Customer-dominant logic; Emotions; Value creation; Value co-creation; Value destruction
Online Access:	https://eprints.nottingham.ac.uk/46611/

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