The extent of influnce of personalization in customer experience in E-business.
The following dissertation is a developed work on personalization and examines the influence personalization holds in E-business.
| Main Author: | Mundra, Shreya |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
|
| Online Access: | https://eprints.nottingham.ac.uk/46590/ |
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