The extent of influnce of personalization in customer experience in E-business.
The following dissertation is a developed work on personalization and examines the influence personalization holds in E-business.
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/46590/ |
| _version_ | 1848797361975853056 |
|---|---|
| author | Mundra, Shreya |
| author_facet | Mundra, Shreya |
| author_sort | Mundra, Shreya |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The following dissertation is a developed work on personalization and examines the influence personalization holds in E-business. |
| first_indexed | 2025-11-14T20:02:40Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-46590 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:02:40Z |
| publishDate | 2017 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-465902018-04-24T05:29:29Z https://eprints.nottingham.ac.uk/46590/ The extent of influnce of personalization in customer experience in E-business. Mundra, Shreya The following dissertation is a developed work on personalization and examines the influence personalization holds in E-business. 2017-09-21 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/46590/1/Final%20dissertation%20pdf.pdf Mundra, Shreya (2017) The extent of influnce of personalization in customer experience in E-business. [Dissertation (University of Nottingham only)] |
| spellingShingle | Mundra, Shreya The extent of influnce of personalization in customer experience in E-business. |
| title | The extent of influnce of personalization in customer experience in E-business. |
| title_full | The extent of influnce of personalization in customer experience in E-business. |
| title_fullStr | The extent of influnce of personalization in customer experience in E-business. |
| title_full_unstemmed | The extent of influnce of personalization in customer experience in E-business. |
| title_short | The extent of influnce of personalization in customer experience in E-business. |
| title_sort | extent of influnce of personalization in customer experience in e-business. |
| url | https://eprints.nottingham.ac.uk/46590/ |