RESEARCH ON SOCIAL MEDIA ENGAGEMENT INTO B2B BY VARUN JANGRA MBA2016-17

RESEARCH ON SOCIAL MEDIA ENGAGEMENT INTO B2B BY VARUN JANGRA MBA2016-17

The study aims to develop understanding position of social media in business to business (B2B) industry sector. According to some researchers, B2B industry sector has failed to apply social media use into their marketing activities, there are literature which suggest that B2B sector has always falle...

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Bibliographic Details
Main Author: JANGRA, VARUN
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2017
Subjects:
B2B
SM
B2C
Online Access:https://eprints.nottingham.ac.uk/46371/

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