RESEARCH ON SOCIAL MEDIA ENGAGEMENT INTO B2B BY VARUN JANGRA MBA2016-17
The study aims to develop understanding position of social media in business to business (B2B) industry sector. According to some researchers, B2B industry sector has failed to apply social media use into their marketing activities, there are literature which suggest that B2B sector has always falle...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/46371/ |
| _version_ | 1848797311977652224 |
|---|---|
| author | JANGRA, VARUN |
| author_facet | JANGRA, VARUN |
| author_sort | JANGRA, VARUN |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The study aims to develop understanding position of social media in business to business (B2B) industry sector. According to some researchers, B2B industry sector has failed to apply social media use into their marketing activities, there are literature which suggest that B2B sector has always fallen behind business to customer (B2C) sector over social media parameters. This research aim to find industry sectors who implement social media for B2B purpose and also, to understand how B2B companies are using social media strategy to engage virtual audience. |
| first_indexed | 2025-11-14T20:01:52Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-46371 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:01:52Z |
| publishDate | 2017 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-463712018-04-24T14:42:12Z https://eprints.nottingham.ac.uk/46371/ RESEARCH ON SOCIAL MEDIA ENGAGEMENT INTO B2B BY VARUN JANGRA MBA2016-17 JANGRA, VARUN The study aims to develop understanding position of social media in business to business (B2B) industry sector. According to some researchers, B2B industry sector has failed to apply social media use into their marketing activities, there are literature which suggest that B2B sector has always fallen behind business to customer (B2C) sector over social media parameters. This research aim to find industry sectors who implement social media for B2B purpose and also, to understand how B2B companies are using social media strategy to engage virtual audience. 2017-09-14 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/46371/1/RESEARCH%20on%20SM%20engagement%20in%20B2B%20sector_report%20by%20Varun%20Jangra_MBA2016-17_management%20project..pdf JANGRA, VARUN (2017) RESEARCH ON SOCIAL MEDIA ENGAGEMENT INTO B2B BY VARUN JANGRA MBA2016-17. [Dissertation (University of Nottingham only)] B2B SM B2C |
| spellingShingle | B2B SM B2C JANGRA, VARUN RESEARCH ON SOCIAL MEDIA ENGAGEMENT INTO B2B BY VARUN JANGRA MBA2016-17 |
| title | RESEARCH ON SOCIAL MEDIA ENGAGEMENT INTO B2B BY VARUN JANGRA MBA2016-17 |
| title_full | RESEARCH ON SOCIAL MEDIA ENGAGEMENT INTO B2B BY VARUN JANGRA MBA2016-17 |
| title_fullStr | RESEARCH ON SOCIAL MEDIA ENGAGEMENT INTO B2B BY VARUN JANGRA MBA2016-17 |
| title_full_unstemmed | RESEARCH ON SOCIAL MEDIA ENGAGEMENT INTO B2B BY VARUN JANGRA MBA2016-17 |
| title_short | RESEARCH ON SOCIAL MEDIA ENGAGEMENT INTO B2B BY VARUN JANGRA MBA2016-17 |
| title_sort | research on social media engagement into b2b by varun jangra mba2016-17 |
| topic | B2B SM B2C |
| url | https://eprints.nottingham.ac.uk/46371/ |