| Summary: | In a world that must face epochal challenges, both from an environmental and social point of view, corporate social responsibility (CSR) is a topic that is becoming more salient. Companies, in fact, being one of the triggers of the crisis, must therefore also be part of the solution. Thus, implementing CSR within the organization has become a necessity.
This thesis mainly contributes to the literature in analysing if the implementation of CSR is changing the organizational members' perception about the importance of this subject. Therefore, it analyses the factors that most influence the variation of this perception. Based on the CSR implementation literature, I deducted some possible influencing factors. These, then, have been tested empirically and consequently, I refined the list through the data collected. In the end, after a discussion of the different factors within the literature, I highlighted the beneficial potential in a collaboration between CSR and human resource functions.
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