| Summary: | A rapid growth of electronic commerce (e-commerce) implementations is a global phenomenon in both technology and non-technology industries, these industries have not only developed their own brands in e-commerce, but have also devoted a lot of time and effort to online and offline integration to enhance their substantial competitive advantages. In this study, the qualitative case study research method is adopted to investigate and analyse four top international Taiwan enterprises, and two of them are technology corporations which manufacture 3C products, and the other two are non-technology firms which are automobile and bike manufacturers respectively.
The purpose of this study is to analyse the effects of e-commerce implementation, and examine whether e-commerce could complement firm’s competitive advantages and enhance its sustainable profitability. To achieve this purpose, this study analyses the e-commerce strategies on marketing and operations functions of these selected firms, and examines the effects of supply chain coordination, value creation, online and offline integration, and financial performance. Finally, it compares the difference between e-commerce implementation in the selected firms within the same industry, and compares technology and non-technology industries in e-commerce implementation.
The results show that for the selected firms, the e-commerce implementation may somewhat have an impact on the firms’ profitability; however, for the sustainable profitability, the firms need to continuously and effectively expand their competitive advantages with the better and unique value.
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