GEO-IT Marketing – The new way to do marketing

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GEO-IT Marketing – The new way to do marketing

This company’s aim is to provide a new way of doing marketing by using specific hardware to analyse the behaviours of people inside indoor spaces where GPS and Phone triangulations do not work. The in-house software uses a special hardware to triangulate mobile phones when the Wi-Fi or Bluetooth ar...

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Bibliographic Details
Main Author:	Macedo Obiol, Alejandro
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/46102/

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