MACHKA - BUSINESS PLAN: A gastronomic experience that will transport you to Ecuador
The present work is a business plan of a new restaurant called "Machka", which offers a concept of Ecuadorian cuisine in a casual and relaxed atmosphere. One important aspect of the business is the use of technology to engage its consumers throughout social media, restaurant official websi...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/46085/ |
| _version_ | 1848797254515687424 |
|---|---|
| author | Cevallos, Paul |
| author_facet | Cevallos, Paul |
| author_sort | Cevallos, Paul |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The present work is a business plan of a new restaurant called "Machka", which offers a concept of Ecuadorian cuisine in a casual and relaxed atmosphere. One important aspect of the business is the use of technology to engage its consumers throughout social media, restaurant official website, and a mobile application. Indeed, the business plan shows what the founders want to achieve and how they plan to get there, including a deep analysis of strategy, objectives, operating and commercial plans, risk assessment, and financial projections. |
| first_indexed | 2025-11-14T20:00:57Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-46085 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:00:57Z |
| publishDate | 2017 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-460852018-04-18T08:48:45Z https://eprints.nottingham.ac.uk/46085/ MACHKA - BUSINESS PLAN: A gastronomic experience that will transport you to Ecuador Cevallos, Paul The present work is a business plan of a new restaurant called "Machka", which offers a concept of Ecuadorian cuisine in a casual and relaxed atmosphere. One important aspect of the business is the use of technology to engage its consumers throughout social media, restaurant official website, and a mobile application. Indeed, the business plan shows what the founders want to achieve and how they plan to get there, including a deep analysis of strategy, objectives, operating and commercial plans, risk assessment, and financial projections. 2017-09-13 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/46085/1/BUSINESS%20PLAN%20FINAL%20REPORT%20%28ID%204251358%29.pdf Cevallos, Paul (2017) MACHKA - BUSINESS PLAN: A gastronomic experience that will transport you to Ecuador. [Dissertation (University of Nottingham only)] |
| spellingShingle | Cevallos, Paul MACHKA - BUSINESS PLAN: A gastronomic experience that will transport you to Ecuador |
| title | MACHKA - BUSINESS PLAN: A gastronomic experience that will transport you to Ecuador |
| title_full | MACHKA - BUSINESS PLAN: A gastronomic experience that will transport you to Ecuador |
| title_fullStr | MACHKA - BUSINESS PLAN: A gastronomic experience that will transport you to Ecuador |
| title_full_unstemmed | MACHKA - BUSINESS PLAN: A gastronomic experience that will transport you to Ecuador |
| title_short | MACHKA - BUSINESS PLAN: A gastronomic experience that will transport you to Ecuador |
| title_sort | machka - business plan: a gastronomic experience that will transport you to ecuador |
| url | https://eprints.nottingham.ac.uk/46085/ |