MACHKA - BUSINESS PLAN: A gastronomic experience that will transport you to Ecuador
The present work is a business plan of a new restaurant called "Machka", which offers a concept of Ecuadorian cuisine in a casual and relaxed atmosphere. One important aspect of the business is the use of technology to engage its consumers throughout social media, restaurant official websi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/46085/ |
| Summary: | The present work is a business plan of a new restaurant called "Machka", which offers a concept of Ecuadorian cuisine in a casual and relaxed atmosphere. One important aspect of the business is the use of technology to engage its consumers throughout social media, restaurant official website, and a mobile application. Indeed, the business plan shows what the founders want to achieve and how they plan to get there, including a deep analysis of strategy, objectives, operating and commercial plans, risk assessment, and financial projections. |
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